McKesson Case Study

Carl Thomas — Fri, 13 Apr 2018 09:25:59 +0000

MCKESSON CHOOSE OXFORD CARTOGRAPHERS FOR INTERACTIVE MAPS

McKesson, ranked 5 of Fortune 500, delivers medical devices to retail pharmacies and institutional providers like hospitals and health systems throughout North America and Europe. In addition, McKesson delivers a comprehensive offering of healthcare products, technology, equipment and related services to the non-hospital market — including physician offices, surgery centers, long-term care facilities and home healthcare businesses.

THE REQUIREMENT

McKesson required an innovative and interactive map service to clearly and accurately plot locations of their global distribution footprint and shipping lanes. The custom map solution shows their global shipping lanes from Origin to the US and Europe for their business units Cypress, NorthStar and McKesson Europe.

This map offers immediate clarity and accurately portrays their international locations and the interactive map can quickly adapt to cater for route changes as required. The complete solution needed to be simple to use and allow for immediate updates as required.

THE SOLUTION

By listening to their needs and requirements, Oxford Cartographers provided an interactive map that McKesson can effectively show destinations, international routes and plot the various shipping lanes for each business unit.

As part of the requirement, it was essential that a colour palate for individual branding and business sectors was built into the interactive map solution so routes for each business could be clearly shown and separated in layers as required, demonstrating each business unit at any one time. Incorporating individual branding provides a simple visual interface for the users and clearly illustrates the scale of the McKesson operation.

As well as the interactive map solution McKesson, our consultants also provided the custom map solution required for printed media for display purposes and also a version that could be used with Powerpoint for corporate demonstrations.

“Oxford Cartographers are experts when it comes to mapping. Their understanding and professional approach toward our requirements, delivered exactly what we wanted. Their flexibility and attention to detail gives us the satisfaction that we have aligned ourselves with the interactive map experts. We are delighted with the results and the solution provided.”

Margaret Smith, Global Supplier Operations Manager

The post McKesson Case Study appeared first on Oxford Cartographers.

What is an interactive Map?

Carl Thomas — Fri, 26 Jun 2015 14:24:09 +0000

WHAT IS AN INTERACTIVE MAP?

Companies with their own websites often seek simple but professional maps to assist their clients in finding their locations and we can provide not just a physical map but also an interactive map.

Interactive maps or web mapping allows you to embed a map direct into your webpage. It helps to keep your visitors engaged and can demonstrate information relevant to your company in several ways:-

Information that can be switched on/off depending on users’ points of interest
The points of interest can show links, pictures or videos about that area
Customizable reference points
Completely branded to your company colours
Ability to update changes or demonstrate future developments that could affect your users

Some free interactive maps might focus on data that could be negative to your business for example competitors. Customised interactive maps will not only be 100% accurate, but they will reflect your company brand and the information that’s relevant to you and the message you want to convey.

Here is an example of a HTML interactive map. Click on the picture to example. Click on the “show layers” button to view areas of interest.

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