As a charity, Essex & Herts Air Ambulance relies solely on donations to fund its life-saving service and help critically ill patients when they need it most.

The team aims to get highly trained medical teams to patients as fast as possible across Essex and Hertfordshire, often by helicopter.

To enable them to allocate resources Oxford Cartographers created a magnetic whiteboard map covering Essex, Hertfordshire, and nearby areas (including parts around London). 

The map clearly shows the location of all the hospitals within their region and will enable the team to make quick decisions when allocating deployments, helping to save lives and reduce costs.

Carl Thomas, Managing Director at Oxford Cartographers, said:

“It was a real privilege to work with Essex & Herts Air Ambulance on this project. Knowing that our map will play a small part in helping the team make faster, life-saving decisions makes this one of the most rewarding pieces of work we’ve delivered.”

To find out more about the charity, please visit www.ehaat.org

Large Whiteboard map for Essex & Herts Air Ambulance

The post Map for Essex & Herts Air Ambulance appeared first on Oxford Cartographers.

In a world where perceptions are often shaped by the maps we use, the Hobo-Dyer Equal Area Global Map emerges as a transformative cartographic innovation. Designed to challenge conventional North-South orientations and provide a more accurate representation of our planet, this map projection offers a fresh perspective on global geography.

Conceived by ODT, Inc., the Hobo-Dyer projection draws inspiration from the Peters equal area concept while minimising distortion of both size and shape of land masses. Its origins can be traced back to modifications of the 1910 Behrmann projection, with the cylinder intersecting the globe at 37½° north and south, a departure from Behrmann’s standard parallels at 30° north and south.

Commissioned in 2002 by Howard Bronstein (Ho) and Bob Abramms (Bo) of ODT, Inc., and expertly drawn by cartographer Mick Dyer of Oxford Cartographers, the Hobo-Dyer Map offers a unique feature: it is printed on both sides, one with the conventional north orientation and the reverse featuring the south on top. This subtle shift encourages viewers to confront biases and question how maps influence their perception of the world.

At the heart of the Hobo-Dyer projection is its equal area property. Land masses are depicted proportionally to their actual sizes on Earth’s surface, providing a more accurate representation of continents and countries. Despite introducing distortion in terms of shape and direction, particularly near the poles, this trade-off ensures an equitable portrayal of our planet’s geography.

Centred on the Prime Meridian, the Hobo-Dyer projection splits the eastern and western hemispheres along this meridian while attempting to represent the North and South Poles without typical distortions seen in other projections.

One of the most significant aspects of the Hobo-Dyer Map is its social justice dimension. By challenging traditional maps that often exaggerate the size of wealthy, northern countries, this projection aims to provide a more equitable representation of the world. It has been utilised in educational settings to promote a balanced understanding of global geography, emphasising the importance of accurate representation.

The Hobo-Dyer projection gained global attention when President Jimmy Carter utilised it during his Nobel Peace Prize ceremony in 2002 to illustrate his agency’s international efforts. Its unique place in cartographic and geopolitical history highlights its significance in reshaping how we perceive and understand the world.

Oxford Cartographers offers various options including North or South orientation, detailed or simple cartography, and multiple language choices. The Hobo-Dyer Equal Area Projection Map provides versatility for different preferences and purposes. Whether used for educational initiatives, social justice campaigns, or simply gaining a more accurate understanding of our planet, the Hobo-Dyer Map stands as a beacon of innovation in the realm of cartography, offering a more inclusive view of our world.

We offer a range of mapping services to suit every one of your requirements, contact us today to find out more information.

The post Reshaping Perspectives: The Hobo-Dyer Equal Area Global Maps appeared first on Oxford Cartographers.

Location maps are a valuable tool to help customers find your business. In an age where an online presence is just as important (if not more important) than foot traffic, location directions are a must. Custom maps help your business to stand out in a crowded environment.

What makes location maps so valuable on your website

Location maps help your customers get a clear picture of where you are located. They give visitors to your website the location of your business without them having to physically enter it into a search engine. By providing visual cues and directions, location maps make navigating to your business easier for customers who may not be familiar with the area.

Those visual cues are important. Google and other embedded maps are one option, but they lack the visual impact that points a customer specifically to your location. With a bespoke map, you can emphasise important landmarks, point out where customers can find parking and offer other valuable information that makes it easy to find you.

Benefits of Oxford Cartographer’s location maps

At Oxford Cartographers, we specialise in location maps tailored to business owners’ needs. Our maps can be used on websites, brochures and other printed materials. We take into account location-specific factors such as parking availability, public transportation options and pedestrian paths to ensure you get a unique map leading to your business.

The benefits of this are many:

• Accurate location identification: Our location maps are designed to be highly accurate and pinpoint the exact location of your business.
• Detailed information: Our maps include detailed information such as parking options, public transportation, directions and nearby attractions that can help customers find their way to you quickly and efficiently.
• High-quality graphics: The maps are created using state-of-the-art graphics and design tools to ensure that they look professional and attractive on any platform.
• Brand elements incorporated: Our location maps are designed with your business’s specific branding in mind. We can incorporate elements such as colours, fonts and logos to make sure your location map is consistent with the look and feel of your brand.
• Valuable statistics: The maps can display statistics relevant to your business or customers’ interests, such as foot traffic, demographics and other valuable information.

With location maps from Oxford Cartographers, you can give customers the information they need to find your business quickly and easily. We understand the importance of location maps in today’s digital age and provide businesses with a powerful tool to stand out from the competition. 

Contact us today for more information about our location maps and how they can help your business.

The post Benefits of an Oxford Cartographer’s Location Map On Your Website appeared first on Oxford Cartographers.

Providing your customers an alternative way to navigate your business within the local area is essential to keeping your visitors engaged. 

Businesses often seek simple yet professional maps to assist their clients in locating their establishment. We can provide physical maps, like those you would find on a leaflet, as well as custom interactive maps, which are designed to feature on web pages.

Custom interactive maps can be embedded directly onto your website to keep your visitors engaged and demonstrate important information about your business.

Unlike a static map, an interactive map allows you to:

• Switch information on and off depending on the viewer’s points of interest.
• Show links, pictures or videos about the area.
• Customise reference points.
• Alter the design to use your branding and colour theme.
• Update your clients and demonstrate future developments.
• Highlight events, route changes, or facilities in quick simple steps.

Customised interactive maps will not only be 100% accurate, but they will reflect your company brand and the information that’s relevant to you and the message you want to convey. One of the benefits of interactive maps is the user can view them across many different platforms and on a variety of devices.

Interactive maps are dynamic in the sense they have no size limitations, enabling more information to be inputted. This is useful, especially when sharing your map using online platforms, such as social media pages.

In this article, we have talked about the benefits of interactive maps, now it’s time for you to create yours! With our expertise, we can develop and create a map that will fit your requirements and address the needs of your customers.

Contact Oxford Cartographers today to learn more about our interactive maps!

The post Discovering The Benefits Of Interactive Maps Focused On Your Business Location appeared first on Oxford Cartographers.

The post Travel Maps Testimonial appeared first on Oxford Cartographers.

The post Acorn Services Case Study – Locator Map appeared first on Oxford Cartographers.