In addition to text, photographs and plans, this design-led brochure needed to include accurate mapping, whilst retaining the WallQuest look and feel.
Existing maps tended towards the functional, and also included layers of information not key to the customer’s message, so r//evolution marketing approached Oxford Cartographers for help with the mapping.
WHAT WE DID
Our specialist knowledge of data sources allowed us to recommend a method to achieve detailed mapping without incurring prohibitive royalty payments.
Using WallQuest’s brand guidelines, and r//evolution marketing’s brochure draft as a starting point, we designed a set of line and point symbols and a colour palette for the mapping, both for an Overview Map to show the full Heddon-on-the-Wall and Wallsend route, and a more detailed Walk Map of the sections of the route.
We only included on the map detail relating to location and way-finding, and deleted any extraneous information not relevant to the project. This provided a clearer image which shows the route more effectively to the user.
We provided proofs for checking, and tweaked the design to improve clarity.
Since we also considered the future use of the data, we constructed the detailed mapping in one piece, with a template for cutting the separate parts of the route. This meant that in future the location maps could be used for display, print or online in one seamless piece.
We ensured that the data we supplied fitted with r//evolution marketing’s systems so the maps could be easily dropped into the brochure artwork.
r//evolution received new customised maps which directly related to the design of their WallQuest brochure. The improved clarity of the images helped walkers identify and follow the Hadrian’s Wall walking route.